The Story: ESPN is featuring its first annual College Hoops Tip-Off Marathon starting at 11:59 pm tonight (Nov. 17). The marathon will start with UMass at No. 12 Memphis and it concludes with tomorrow night's game of Kentucky at No. 1 North Carolina. The new initiative attempts to highlight the beginning of 2008-09 men's college basketball season. During this marathon ESPN programs will include a game from five different U.S. time zones-Eastern, Central, Mountain, Pacific, and Hawaiian.